HAO HAO TET CAMPAIGN 2024 - A TET OF FAMILY REUNION WITH AI TECHNOLOGY
- AI
The Hao Hao Tet Campaign 2024, jointly implemented by TOP Group and Hao Hao, brings the spirit of family reunion during Tet through AI technology. The campaign aims to connect consumers' emotions with the product through creative activities and communication.
Campaign Objectives:
- Enhance user experience: Create a digital platform for users to share images of family reunions.
- Encourage UGC creation: Increase brand recognition through consumer-generated content.
- Optimize with AI: Generate authentic Tet images that are easy to share on social media.
Solutions Provided by TOP Group:
- Developed an AI-integrated experience website, allowing users to create family reunion Tet images.
- AI application to create Tet images that capture the essence of Tet, while aligning with the campaign message “Hao Hao Tet is Tet of Family Reunion.”
Results Achieved:
- Increased engagement and generated over 3,000 Tet images shared on social media.
- Boosted quality UGC and reduced content production costs.
- Created opportunities for community engagement and drove revenue for Hao Hao.
The Hao Hao Tet Campaign 2024 is an exemplary case of blending technology and creative marketing, offering an experience of family reunion during Tet, and connecting consumers to the product in an emotional and meaningful way.
