I. Gamification: Making Online Shopping More Fun

Gamification is a popular concept in the digital industry. It involves using gaming elements in online experiences to stimulate user interaction and engagement. With gamification, online shopping becomes more than just choosing a product and paying, it becomes an enjoyable experience.

Gamification has proven that it is more than just a game, but a way to create a connection between brands and consumers. Digitop, one of the pioneers in this field, has brought gamification into the online shopping experience. We create online games, competitions and promotions for customers to participate in. For example, they can host fun shopping events around the holidays where users can play games and get a chance to get exclusive deals.

Thanks to gamification, online shopping is more fun and memorable than ever. Users not only shop for products, but also participate in an immersive adventure with quests and rewards.

Cre: Daniel Visual

II. Live Shopping: Online Shopping Experience More Closer Than Ever

Live Shopping - Live Commerce also known as "in-person shopping", is becoming a popular trend in the world of digital shopping. Instead of just viewing product images and descriptions, users can participate in live online sessions where they can view products in real time, ask questions, and make instant purchases.

Globally, according to estimates byAccenture, Social Commerce & Live Commerce is expected to grow from $492 billion in 2021 to $1.2 trillion in 2025, three times faster than traditional commerce. In Vietnam, with high Internet and social media penetration rates among people,Social Commerce & Live Commerce is one of the leading e-commerce channels. In Q4 2021, 27% of Vietnamese consumers used social commerce to make online purchases.

 

 

Cre: MMA Global

 

On popular social platforms, fashion and cosmetics are popular categoriesInstagram, while electronics are more popular onTikTok. Zalo seems to be a popular app for buying household items.

Cre: MMA Global

InTopGroup, we have pioneered the creation of interactive Live Shopping events. T.O.P provides a platform for businesses to host high-quality live streams where users can participate and make purchases at the same time. This creates an intimate and enjoyable shopping experience, helping users feel like they are shopping at a traditional store.

With Live Shopping, users no longer have to worry about the product being different from the image on the screen. They can see products in real time and chat directly with sellers.

III. The Combination Between Gamification and Live Shopping

Digitop AKA TopGroup saw the potential of combining Gamification and Live Shopping to create a unique online shopping experience. In proposals for customers in the commercial, product, retail industries... T.O.P always integrates and combines game elements and the ability to participate directly in the shopping process, to create a winning strategy. Online shopping is innovative and interesting for consumers.

For example, it is possible to organize live contests with attractive rewards for users to participate in real time. Users can view products in real time, participate in games, and have a chance to receive products at discounted prices during the live session. This helps increase the time users stay in your live session as long as possible.

Banca Summit (one of Top Group's projects)

IV. Benefits for Users: Online Shopping Has More Fun

Gamification and Live Shopping greatly benefit users by turning the online shopping experience into an exciting adventure. They have the opportunity to win exciting rewards, view products in real time, and interact directly with sellers. Instead of just choosing a product and paying, users embark on a colorful and creative online journey.

1. Reduce stress when shopping:

In a traditional online shopping environment, choosing products can be a stressful process. However, gamification and live shopping help reduce this stress by creating a friendlier environment. Users can participate in games, win rewards, and view products in real time, making them feel more comfortable and enjoyable.

2. Direct interaction with sellers:

Live Shopping provides a unique opportunity for users to interact directly with sellers. They can ask questions, request guidance, and get instant answers. This creates an intimate shopping environment and helps users feel like they are shopping at a brick-and-mortar store.

3. Attractive rewards:

Gamification often comes with giving rewards to users. Users have the opportunity to participate in competitions, events and receive exclusive offers. This adds an extra incentive to online shopping and makes the experience more enjoyable.

V. Benefits for Business: Creates Higher Commitment and Increases Sales

Gamification and Live Shopping not only benefit users but also help businesses create higher commitment from customers and increase sales. This combination creates a new approach to building and maintaining customer relationships. Customers will not only buy products but also participate in a community and experience the brand in a profound way.

1. Create higher commitment:

Combining Gamification and Live Shopping helps create a unique online shopping environment, making customers feel like they are not just buying a product but also participating in an experience. This creates greater commitment from customers and makes them loyal advocates of the brand.

2. Improve sales:

Customers participate in events, play games and participate directly in the shopping process. This creates a highlight for the product and helps increase sales.

Retailers can also trigger purchases with games, coupons, by creating fear of missing out (FOMO). FOMO is onemotivationgreat for engaging users and you can use gamification to make livestreams more engaging by organizing online giveaways, timing exclusive promotions during live sessions, lucky draws or rounds lucky spin.

You can create urgency to increase viewership and engagement at specific times by hosting giveaways at the beginning or end of your live session. Minimum and on-time free deliveryCart expirationalso motivates customers to spend more and pay faster. Techniques like these not only help increase engagement as buyers search for items to add to their carts to qualify for additional benefits, but they also help you sell more and help your traffic grow. Inventory is significantly reduced during each livestream.

3. Build loyalty:

As a direct seller, you canBuild loyalty, encourage repeat shopping and increase sales by encouraging returning buyers to build a shopping streak or sending them additional discounts after live shows. For example, via email, you can offer free shipping to shoppers who make additional purchases within 24 hours of the initial purchase, or a stacking discount on subsequent consecutive purchases.

Valued practices directly encourage customers to continue engaging with your brand, turning buyers into loyal customers and brand advocates.

VI. Conclude

Gamification and Live Shopping are two trends that are changing the way we shop and "spend money" online. The unique combination of gaming and online shopping creates more than just an experience“The Outstanding Shopping Experience”  but also helps businesses improve sales. Gamification and Live Shopping have revolutionized the way we shop online, turning it into an engaging and memorable experience.And don't forget if you have any questions, please contact us via email: hello@wearetopgroup.com.