Enhance the experience on social networks with AR technology - Augmented Reality
What is AR?
AR (Augmented Reality) is understood as augmented reality technology, which is a direct or indirect view of the real environment. It is built on elements that are "enhanced" by digital features and operates mechanisms affected by external objects, allowing users to interact directly with virtual information in the world—real world (and vice versa).
By blending real/virtual into one, this technology can help people create 2-in-1 environments without spending a lot of money.
How AR technology works on social network filters
For smart devices, AR technology will work by synthesizing all data, sounds, and images encoded by software and displaying them on the screen in 3D objects.
When activated, AR technology will recognize facial points and basic movements of the face, eyes, eyebrows, and mouth. Thereby, users can move their faces to use features such as lipstick, try on hats, glasses, or simple interactive games on social networking platforms Facebook, and Instagram...
Advantages of integrating AR into social media advertising filters
1. Increase product experience
By incorporating AR into filters on social media platforms, stores allow users to try on a variety of products on their bodies without entering a fitting room.
You can also try on lipstick colors, and glasses models right after using your phone, and evaluate lipstick colors, and sunglasses models are suitable for your face or not. This helps customers make the right decision before deciding to buy.
2. Emotional connection
AR-integrated filters will create immersive experiences for customers, and create a genuine connection with consumers.
When experiencing these filters, users will receive instant feedback from ads when interacting with the filter, creating a cohesive experience and lasting positive feelings for users.
3. The ability to share widely on social networks
Consumers can easily take satisfactory photos or short videos with filters with AR technology and post them on social networks.
The excitement of interacting with a rich AR filter and sharing the experience on a personal page will enhance brand value and increase conversions for brand sales.
Conclusion
In the age of technology, augmented reality (AR) brings curiosity thanks to the personalization of experience for each set of customers in each brand's communication campaign.
Hopefully, this article can help you better understand AR technology and find ideas for upcoming media campaigns.
At TOP Group, we have applied this strategy to the brand's communication campaigns, bringing certain successes and exciting experiences to customers.
If you need more advice, we're always here: hello@wearetopgroup.com
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